Michael Kors is ready to enter the golf market

Michael Kors, the American light luxury brand, has announced that it will test the golf market by sponsoring professional golfer Charl Schwartzel, Charl Schwartzel will serve as the brand’s first golf image ambassador and help Michael Kors expand sports clothing products.

Michael Kors chairman and chief executive officer John D. Idol said that although the brand has launched a shooting suit, but no golf category has been introduced before, the cooperation with Charl Schwartzel marks the brand will compete with competitors such as Nike, Adidas and Under Armour for the golf market share.

Schwartzel, 33, won the master championship in 2011, and said he was honored to work with Michael Kors to develop brand sportswear. “As an athlete, what I can do is to provide performance data for the company to be included in the production line.”