Michael Kors launches smart watch series in China

Michael Kors is honored to launch the MICHAEL KORS ACCESS touchscreen smart watch series in China, as well as its latest generation of smart watches Sofie and Grayson. Sofie and Grayson smart wristwatches combine attractive style and technological innovation with the brand’s trademark modern luxury, and its design philosophy is based on the seamless link between technology and society.

“I believe that future fashion will be combined with excellent design, personalized style and innovative technology,” Mr. Michael Kors, the designer, said, “the sensation of MICHAEL KORS ACCESS is showing the future. We are very excited to be able to provide a new generation of smart watches and hybrid smart watches.

The MICHAEL KORS ACCESS intelligent wrist watch was launched in the United States in September 2016 and has been sold in a limited global market. The sale in China has expanded the range of market coverage of the series, marking a brand new major opportunity. John D. Idol, chairman and chief executive officer of Michael Kors, said: “for us, MICHAEL KORS ACCESS entry into China is an important development opportunity. Through the global expansion of the MICHAEL KORS ACCESS series, we have further positioned ourselves to understand the integration of fashion and technology and to invest in this field. “